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Page 1
Strategy
Strategy is the long-term direction of a business. It depends on internal strengths, external threats and the goals of owners and managers.
aim -> plan -> action
Remember
Use evidence before recommending.
Business Student Book 2
Study
3 pages
Business Student Book 2
Reference: Pearson Edexcel International A Level Business Student Book 2. This module develops strategy, growth, global business and decision-making.
What you'll learn
Main skills from this lesson
Evaluate strategic choices and growth methods
Analyse global business opportunities and risks
Make balanced business recommendations
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Page 2
Global Business
International growth can increase sales and spread risk, but exchange rates, culture, regulation and logistics can create pressure.
local -> global
Remember
Global opportunity always carries global risk.
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Page 3
Evaluation
Strong business answers weigh benefits, limitations, cost, risk and timing before reaching a judgement.
because / however / therefore
Remember
The best recommendation is justified, not just stated.
Great work
Continue with quizzes, flashcards, or games when you are ready.