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Page 1
Enterprise and Objectives
Businesses combine resources to create value. Objectives may include survival, profit, growth, social impact or market share.
resources -> value
Remember
Link objectives to the business context.
Business Student Book 1
Study
3 pages
Business Student Book 1
Reference: Pearson Edexcel International A Level Business Student Book 1. This module introduces enterprise, markets, people, operations and finance foundations.
What you'll learn
Main skills from this lesson
Explain business objectives and stakeholder interests
Analyse markets, marketing and operations decisions
Use basic finance measures to judge performance
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Page 2
Market Decisions
Market research, segmentation and the marketing mix help a business reach customers effectively.
product price place promotion
Remember
A good answer explains why a choice fits the market.
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Page 3
Finance Basics
Revenue, costs, profit, cash flow and break-even analysis help judge whether an idea is viable.
profit = revenue - cost
Remember
Profitable businesses can still run out of cash.
Great work
Continue with quizzes, flashcards, or games when you are ready.